The Ministry of Economic Affairs and Climate Policy supervises the Department of Tourism and Recreation. The promotion of The Netherlands is managed by NBTC Holland Marketing.
The government currently does not particularly promote creative tourism, but it’s well known that many creative events and cultural institutions attract thousands of tourists. Of the 31.3 million visitors to Dutch museums in 2023, 27 percent came from abroad. Other examples are the Dutch Design Week, International Film Festival Rotterdam and Pinkpop.
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