Increasing cultural participation has been a central aim for Swedish cultural policy since the 1960s, and such aims are included in the instructions to every government agency dealing with culture. Within theatre / music, visual arts, and literature, there are organisations aiming at increasing cultural participation specifically supported by the government for such purposes. Skådebanan (theatre and music) provides information and tickets through special voluntary representatives at work places. Cultural organisations are also involved in neighbourhood projects, which find new ways to promote culture to new groups of people. The National Touring Theatre and National Touring Exhibitions also play roles in this area. Konstfrämjandet (mainly visual arts) reach people in their working environment to promote purchasing of professional art, mainly graphic, and literature, at reduced prices so that quality art can be accessible to all.
Policies intended to enhance the participation of citizens in cultural life and, particularly, in artistic activities, to a large extent focus on the availability of both in-school and out-of-school arts education. 34% of the total budget for cultural policy is allocated to folkbildning (popular adult education), where aesthetic courses account for a large part of the activity, often organised in cooperation with voluntary associations. Cultural associations also play an important role in stimulating participation in cultural life (see chapter 6.4).
Every year a catalogue (Barnbokskatalogen) is distributed by the Swedish Arts Council listing all newly published children’s literature. The catalogue is intended to spark an interest in reading by showcasing the new and exciting books that become available. The catalogue is free and is distributed to libraries, bookstores, and schools.