Spanish audiovisual policy operates within a consolidated framework in which cultural, industrial and digital objectives are increasingly articulated through integrated governance structures. Its current strategic orientation is closely linked to Spain’s positioning as a major production hub, structured around the Spain, Audiovisual Hub of Europe initiative, launched in 2021 and consolidated as a long-term policy axis. Within this framework, priorities such as internationalisation, competitiveness, talent development and digital transformation increasingly extend to interactive media and videogames, understood as integral components of the broader cultural and creative industries ecosystem.
At the national level, the Institute of Cinematography and Audiovisual Arts (ICAA) remains the main implementing body, responsible for production support, distribution frameworks, international promotion and audiovisual heritage preservation, while ensuring coordination with the Autonomous Communities. Policy development emphasises sectoral resilience, linguistic diversity and support for independent production within an increasingly platform-based and globalised environment.
Recent policy evolution reflects the growing integration of audiovisual production within broader digital governance frameworks. The Cultural Rights Plan 2025-2030 embeds audiovisual policy within a rights-based approach that prioritises access, participation and sustainability. Particular attention is given to the development of digital infrastructures, open technological standards and emerging regulatory challenges associated with artificial intelligence, including transparency, ethical governance and the conditions of cultural production in algorithmic environments. Digital platforms such as PLATFO contribute to the dissemination and accessibility of audiovisual heritage and contemporary production.
Regulatory and financial mechanisms continue to operate through both European and national frameworks that promote investment in European works, strengthen independent production structures and safeguard market diversity. These instruments are increasingly deployed in a context shaped by platformisation and the transformation of audiovisual distribution systems.
Territorially, audiovisual activity is structured through regional ecosystems and creative clusters that bring together public administrations, cultural institutions, universities and innovation centres. This multi-level configuration reflects a broader shift towards place-based cultural and industrial development in regions such as Madrid, Catalonia, the Valencian Community and the Basque Country.
The videogame and interactive media sector is now fully incorporated into cultural and innovation policy frameworks, recognised as a structural component of the creative industries. Policy attention focuses on consolidation, professionalisation, internationalisation and its growing interconnection with audiovisual production and digital technologies.
Audience development has also become an important area of intervention. Initiatives such as Cine Sénior and Cine Escuela aim to broaden participation and improve access among different social groups, reflecting a wider commitment to cultural inclusion and audience diversification.
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