Assistant Professor / Prague University of Economics and Business, Faculty of Business Administration – AACSB, EQUIS and AMBA accredited
Dr. Pavla Hivert is an assistant professor in the Department of Arts Management at the Faculty of Business Administration, Prague University of Economics and Business, where she engages in academic teaching and research. Her research expertise encompasses cultural management, cultural policy, and emerging business models in creative industries. She has authored numerous articles and book chapters addressing various aspects of cultural policy.
Dr. Hivert maintains an active presence in cultural practice alongside her academic work. With extensive experience as a cultural manager in institutions and projects, she served as Director of the Arts Institute – Theater Institute and General Director of the Prague Quadrennial, the world’s largest scenography exhibition, from 2008 to 2025. In November 2025, she was appointed Bursar (Financial and Administrative Director) of the Academy of Fine Arts in Prague AVU.
She actively participates in expert bodies, networks, and platforms both in the Czech Republic and internationally, including her role as a member of the Culture Section of the Czech UNESCO Commission.
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