The basic information below reveals the significance of the Swiss creative industries in 2015 compared to the country’s overall economy.
In 2015, roughly 284,000 persons were employed in Switzerland’s creative industries in around 75,000 businesses. This represented 11 % of Swiss businesses and 6 % of all employees. The creative industries generated an estimated Gross Value Added (GVA) of CHF 23 billion and an estimated turnover of CHF 60 billion. This corresponded to almost 4 % of Switzerland’s GVA and 2 % of Switzerland’s total turnover.
In recent years, growth in the creative industries has been more positive than in the overall economy. This dynamic development is expected to continue. Between 2013 and 2015, the average number of employees in all submarkets increased by 2.4 %, the number of businesses by 6.4 % and GVA by 5.4 %. Thus, the creative industries, a complex of different economic activities, grew significantly more than the overall economy, where growth is roughly one fifth lower for businesses (+ 1.9 %) and about half lower for the number of employees and for GVA (+ 3.2 % and + 2.5 % respectively).
Table 1: Key figures of the Creative Industries in Switzerland 2015
|Number of businesses||75 071|
|% of overall economy||11.1%|
|Employed people (full- and part-time)||283 660|
|% of overall economy||5.6%|
|Employed people (full-time equivalents)||202 442|
|% of overall economy||5.1%|
|Total turnover* in CHF million||59 886|
|% of overall economy||2.0%|
|Added value** in CHF million||23 271|
|% of overall economy||3.7%|
Source: FSO, STATENT, NA; FTA, VAT; own calculations Statistical Office Canton of Zurich and Zurich University of the Arts.
Figures for the submarkets of the creative industries reveal a stable situation over the past few years. Employment is highest in the architecture market, the software and games industry, the music industry and the press market. These four submarkets account for more than half of all creative industries professionals. The number of creative industries businesses, employees and GVA has outperformed the overall economy in recent years. Total turnover, on the other hand, declined as sharply as in the overall economy.
Figures for 2015 confirm that the Swiss creative industries are dominated by small businesses. 94 % are micro-businesses employing up to 10 persons (FTEs). Three quarters comprise merely one or two persons. Such businesses are known as smallest, i.e., micro-businesses.
Table 2: The creative industries by submarkets in 2015
|Businesses||Employees (Full and part time)||Employees (Full time equivalents)||Gross Value Added in Mio. CHF*||Turnover in Mio. CHF**|
|Performing arts market||3089||15962||8445||418||699|
|Software and games industry||8739||48503||41477||7223||15192|
|Audio-visual technology market||1319||7806||6816||734||2249|
* Estimates based on National Accounts NA ** Estimates based on national Value Added Tax VAT Source: FSO, STATENT, NA; FTA, VAT; own calculations Statistical Office Canton of Zurich and Zurich University of the Arts
The Dispatch on Culture issued by the federal government assigns to the cultural and creative industries a pioneering role on the country’s path toward becoming a knowledge-based economy and society. One of the federal government’s core objectives is to establish favourable conditions for the further growth of the cultural and creative industries.