The Programme for Tourism Development until 2020 states that tourism is an important part of the Polish economy.
The tourism economy can significantly contribute to the improvement of economic, territorial and social cohesion in Poland. The sustainable development of the high-quality tourism sector is one of the directional development priorities of the European Union. This raises the challenge of strengthening the economic and social potential conducive to the growth of the tourism sector, understood as an element of economic competitiveness of European regions. Tourism is a factor in the diversification of the economy, causing the demand for qualified staff, innovative services and modern management tools as well as research and analysis supporting sustainable economic development based on tourism. All this creates new opportunities to view the development of tourism as part of a regional policy that strengthens the competitiveness of a given territory. Unfortunately, there is still a lack of regulation and data focusing on cultural and creative tourism.