Music has always been a prioritised art form in the Norwegian cultural policy, but there are no clear-cut distinctions between ordinary, artistic-based support and support for music with commercial potential. A wide range of popular music festivals and arenas get public support and there are support schemes for musicians in most genres.
Nevertheless, in recent years the government has focused quite a bit on the commercial potential of music, especially on exporting music. Both the Ministry of Culture and the ministry responsible for trade have supported Norwegian music export. Since 2012, Music Norway has been given the mission to promote Norwegian music abroad.
Every year, the Norwegian government invites foreign journalists, experts and representatives of the music industry to the annual music conference By:Larm, which is an arena for promoting Norwegian popular music.
Comments are closed.