In line with Strategy 2030, Arts Council Malta (ACM) manages several programmes and campaigns that seek to encourage cultural participation. These initiatives are complementary to one another. These are some of the main initiatives:
- Art Works campaigns for considering a career in the arts;
- Right to Culture addresses ACM’s efforts in the CCIs in a transversal manner, addressing different aspects pertinent to access, participation and promotion;https://artscouncilmalta.gov.mt/funding-and-grants/arts-support-scheme-right-to-culture-3/
- Culture Pass scheme focus on arts education in order to enable greater access to, and participation in, the arts across different levels of students starting from early education.
ACM holds regular public consultations, through initiatives like Kunsillkafè, aimed at promoting dialogue and discussion among artists, cultural operators, and the public, and webinars and information sessions, regularly held to provide updates and gather feedback from stakeholders, as part of its broader strategy to foster a vibrant cultural scene in Malta.
During the annual Malta Book Festival, the National Book Council offers a €20 voucher initiative to encourage book purchases. This voucher can be used to buy books at the festival, making it more accessible for people to explore and enjoy new literature. The festival typically features a wide range of books, from exhibition catalogues and collected papers to workbooks and activity books.
Malta has several literacy campaigns and programs aimed at improving literacy skills across different age groups. These include the following:
- National Literacy Agency (NLA) programmes include the Aqra fis-Sajf summer reading campaign that encourages children to continue reading during the summer months. This programme is organised in collaboration with the Foundation for Educational Services (FES) and Malta Libraries; Read with Me (Aqra Miegħi) is an early literacy programme for children aged 0 to 3 and their parents; Footballers’ Read and Write Programme (Bil-Qari u l-Kitba Niskorja) combines football and literacy to engage children in reading and writing activities; Reading Recovery is an intervention programme designed to help children with the lowest literacy achievement in their early years; Nwar Family Literacy Programme is an after-school programme for primary school pupils who need additional support with their literacy skills; Reading Ambassadors promotes reading through public figures who act as ambassadors for literacy; National Readathon (Qaritona Nazzjonali) is a nationwide reading event to encourage reading among all age groups; The Magic of Stories (Seħer l-Istejjer) is a family literacy program for children aged 4 to 7; and the national spelling bee held to celebrate the European Day of Languages.
- The national heritage agency, Heritage Malta, offers special incentives for both young people and students and the elderly through its passport schemes.
- The Family Multisite Pass is designed for families and allows entry for two adults and two children. It provides access to a variety of sites. Heritage Malta often offers discounts and special promotions, such as extended opening hours and reduced prices during certain periods.

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