The free events organised in Malta draw large crowds to popular cultural manifestations. Notte Bianca an all-night cultural event in Valletta is attended by more than 75 000 people, whereas 40 000 attend the yearly MTV concert. Although research by the National Statistics Office reveals that price is not a major barrier for cultural participation, the general perception and concern is that free cultural events remain the main source of cultural engagement for a large part of the population.
Heritage Malta has also introduced a year family pass to access all historical sites at minimal cost. Heritage Malta also runs a comprehensive education programme for school children and holds regular open days in various museums and historical sites. St. James Cavalier Centre for Creativity, Teatru Manoel and the Malta Philharmonic Orchestra are also increasing participation via free events and reduced ticket prices for students and senior citizens. Students can also purchase tickets using their Culture Cards. This card works like a debit card system, whereby a EUR15 credit is provided by the state for 3 years to spend on cultural events.