While book and newspaper publishers in the Lake Constance region belong to the medium-sized sub-markets with a share of 14 per cent of the creative industries in 2015, the book market in Liechtenstein is a micro-sub-market. In 2011, the Statistics Office in Liechtenstein counted 20 book publishers with a total of 39 employees, that is, 1.7 per cent of all employees. Liechtenstein supports publishing houses, the creation of contemporary literary works, their translation and distribution at home and abroad. In 2019, 11 per cent of the budget of the Liechtenstein Cultural Foundation went towards promoting the medium of books: for publications, translations or the Liechtenstein Literature Days as well as the project “Book and Literature East+”, a cooperation between the cantons of Eastern Switzerland and the Liechtenstein Cultural Foundation. The country has been represented at the Frankfurt Book Fair for many years and at the Leipzig Book Fair since 2014.
The broadcasting market is a small sub-market of the creative industries in the Lake Constance region, with around 100 businesses and about 5,200 employees. In Liechtenstein, the press and broadcasting industry comprised 51 companies with 198 employees in 2011, or 8.8 per cent of the workforce in Liechtenstein (see 2.5.3). Compared to the surrounding countries and regions, Liechtenstein has a high media density. In addition, there is a large number of other digital news portals, bloggers and news offerings such as Twitter and other social media, which intensify the competition for the Liechtenstein media. Faced with declining print circulations, newspapers are increasingly focusing on online subscribers and additional online platforms, such as an online marketplace for local trade or online job portals.
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