For a long time, the creative and cultural industries were mentioned only in an urban context, but in fact, the artistic and creative impulse is also prevalent in rural areas. In September 2014, the University of Liechtenstein published the first Creative Industry Report for the Principality of Liechtenstein and the Alpine Rhine Valley. The creative industry is one of the most growth-intensive sectors in the EU. In Liechtenstein, the creative industries have grown steadily over the last ten years. According to the study, they have the potential to become a recognised engine for regional change processes. Despite the small area of the county – 160 square kilometres – Liechtenstein had the highest density of workers and places of employment in the creative industries compared with the neighbouring regions: 14.01 people in the creative industries and almost 5 working places per square kilometre. The share of workers in the creative industries is about 7% of the total population, comparable with cities such as Vienna and Zurich.