The Ministry of Economics is the leading institution in the tourism sector responsible for the development and implementation of tourism policy. The state policy for tourism development is implemented by the Investment and Development Agency of Latvia supervised by the Ministry. The main task of the Agency is the branding of Latvia as an attractive tourism destination on an international level.
The Guidelines for the Tourism Development of Latvia 2014-2020 defines four strategic types of tourism: 1) meetings, incentives, conferences and exhibitions (MICE) tourism; 2) medical tourism; 3) nature tourism, and 4) culture tourism and creative industries.
A number of measures are envisaged to support development of each type of tourism, including culture tourism and creative industries: renovation of cultural and nature heritage objects, support for cultural operators (e.g. museums); and the establishment of creative industry centres.