In 2023, the total sales of the book market were estimated at 64.2 billion forints by the Hungarian Publishers and Booksellers Association, nominally 8% more than a year earlier. In 2023, the average number of copies sold per title was 2320. Despite some growth recorded in the past couple of years, sales revenues of digital books are about 3% of the total turnover (audiobooks stand at 0.7%).
Table 2: Number of published titles, 1990-2023
|
|
Number of titles |
From this textbooks |
Million copies |
From this textbooks |
|
1990 |
8 322 |
1 230 |
125.7 |
22.2 |
|
2000 |
9 592 |
1 595 |
36.9 |
11.1 |
|
2010 |
12 997 |
2 135 |
34.4 |
11.8 |
|
2020 |
14 694 |
2 115 |
28.0 |
10.3 |
|
2023 |
15 866 |
1 417 |
36.8 |
13.7 |
Source: Central Statistical Office.
In 2024 Parliament regulated the price of books. Prices are fixed for 365 days after publication, during which time a maximum of 10% discount is allowed.
To counter the continuous shrinking of the printruns of printed quality magazines – which try to survive by running website versions or transferring entirely on the internet the government has dedicated 1,8 billion forints for help annually from 2021.
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