Between 1990 and 2010, official cultural policies emphasised the instrumental value of culture in various areas of society and the economy and operators in the field felt obliged to attribute similar roles to their cultural endeavours. When Pécs was European Capital of Culture, the national competition for the title was a declared competition for advantages in urban development and investment. Under the current government less direct and more spiritual impacts are expected from culture. Tourism is one exception, a sector where the contribution of culture is acknowledged.
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