Architecture/construction is the fastest growing and developing field in Georgia.
In 2016, 1 500 newly registered companies were added to the BIA Business Agency database, of which 1 435 are small, 29 medium and 9 large companies. The majority of newly registered companies by category are Construction Products, Construction and Real Estate – 25% (966).
In the BIA database, the most active companies are registered in the field of construction products, construction – 19.6%. 5 493 businesses in this category can be found on bia.ge.
One of the most influential organizations in the field of architecture is the Union of Architects of Georgia.
In 2021, a memorandum was signed between the Ministry of Culture and the Union of Architects of Georgia. The document envisages cooperation for the protection of cultural heritage, both nationally and internationally. The work is planned in the direction of protection of cultural heritage and artistic monuments, development of modern Georgian architecture and popularization of the achievements.
The most important international forum in the field is the Tbilisi Architecture Biennale, which is funded by Creative Europe, Tbilisi City Hall and the Ministry of Culture, Sports and Youth.
Until 2016, advertising was a growing field. But in 2016 it experienced a sharp decline due to the general crisis.
Television advertising revenues in 2020 amounted to 75.2 million GEL, which is 7.6 million GEL (11%) more than last year. Due to the 2020 parliamentary elections, despite the pandemic crisis, the overall market growth largely resulted from highly paid political advertisements. The total amount of political advertising was 13.9 million GEL.
According to the report of the National Communications Commission:
“The analysis of television advertising revenues in 2020 shows that the largest decrease in revenues from commercial advertising occurred in the second quarter of 2020; it should be noted that it was the period when the pandemic imposed large-scale restrictions in the country and all areas faced new challenges, including both advertisers and broadcasters. It took some time to adapt to the new realities and challenges, and in the third quarter, as the National Communications Commission had predicted, the TV advertising market returned to normal rate, with a 7% increase.”
As for radio broadcasters, in 2020 the advertising revenues of radio broadcasters amounted to 6.8 million GEL, which is 23% less than the same period last year. The decline in radio broadcasters’ advertising revenue is largely due to the pandemic.
At the same time, more and more companies are emerging in the advertising market with their young creative staff who are competitive in the international arena: the first gold at Cannes Lions International Festival of Creativity was brought to Georgia in 2011 by the advertising agency Windfor’s; in 2016, Georgia became the winner in the Young Marketer category.
Batumi, the capital of the Autonomous Republic of Adjara, hosts the International Black Sea Advertising Festival every year, which promotes the development of the field and creative industries in general.
According to the Culture Strategy 2025, the state policy is aimed at creating incentives for the development of enterprises, including in the fashion and textile sectors.
Tbilisi Fashion Week was first held in 2009 and has become an international platform where fashion professionals and designers working in the region can interact with the media and clients. It presents Tbilisi as the fashion capital, where East meets West, and popularizes Georgia by its art and fashion. In addition to the portfolio of its designers, it is noteworthy that it also facilitates parallel events and organizes shows for professionals around the world. Now Tbilisi Fashion Week is sponsored by Mercedes-Benz, which connects this event with other similar events worldwide.
The strategic document “Cultural Strategy 2025” (01.07.2016), Chapter III: Sector-specific Tasks, sets the following priorities for Architecture:
- Promote architecture as a complex discipline bearing cultural, creative and aesthetic value; on the one hand ensure its institutional and legal position within the cultural sector and on the other hand to consider it as a cultural resource in economic and construction policies;
- Introduce a synchronized policy of spatial planning and cultural heritage protection – to consider the principles of integrated conservation and energy efficiency; to create environmentally-friendly architecture and apply new technologies;
- Follow the principles of good governance when architecture intervenes in the cultural landscape and engage experts, professionals and interest groups in the decision making process;
- Improve legal and administrative regulations, and empower law enforcement in regard to issues connected to spatial planning, relevant expertise and standards and licensing of architects;
- Ensure private sector motivation in order to achieve higher architectural standards of the built environment;
- Help Georgian architects to participate in international architectural competitions and events and promote their participation in experience-sharing programmes with foreign agencies.
- Raise awareness of policymakers, representatives of the business sector and the general public about design as an interdisciplinary sector comprising arts, innovation, creativity, and technology and about its importance in cultural, social, economic and environmental dimension;
- Create integrated platforms for designers, researchers, technicians, engineers and entrepreneurs in order to develop and deliver joint innovative products;
- To accomplish the development and international promotion of the national design sector, empower various sorts of design companies and strengthen their international competitiveness;
- Support research and the use of intangible cultural heritage and national themes and elements in the design industry.
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