The NGO ADMICAL Carrefour du mécénat d’entreprise, founded in 1979, releases a survey on corporate sponsorship in France every two years. According to the 2016 survey, cultural sponsorship concerns 24% of companies and represents 12% of the overall sponsorship budget, so around 500 million EUR.
The sub-sector that receive the the most important part of the cultural sponsoring budget are build and landscape heritage conservation, music and museums/ exhibitions. The main motivation to engage in cultural sponsorship is to contribute to the attractiveness of a territory/place (40%). Other important incentives are advocacy for culture inside the company (22%) and development of public relations (20%).
In 2014, the Parliament voted an article within the Finance Bill 2015, which commissions the government to deliver a report on the implementation of a special lottery on the European Heritage Days, the benefits of which would go to the Centre of National Monuments. After delivering the report, the Government showed a rather negative opinion on the project, mainly due to budgetary reasons (income decrease, legal principle of budgetary universality, among others).