Estonian professional theatres have a tradition of organising performances in provincial towns. As theatres have become more economically dependent on income from ticket sales, they make efforts to reach a larger audience by widening their repertoire; especially since 2000 (see also chapter 1.3.3).
During the past years, several new summer festivals were created outside the large cities. They receive financial support from state bodies.
The programme of renovating schools located in historical manor buildings includes the creation of multi-functional centres for local cultural life. In this case, there are possibilities for co-operation between the state, local governments and local NGOs.
Museums have developed new strategies of attracting visitors, including children and adolescents. On the one hand, they seek to renew their exhibitions and to co-operate with tourism information centres. On the other hand, they have established education and outreach departments and they organise events targeting special audience groups and scientific conferences which are open to the public. Several museums also collaborate with schools. While several museums enable visitors to have free access on the last day of every month, the Art Museum of Estonia has introduced days on which its branch museums can be visited for one euro.