The General Principles of Cultural Policy up to 2020 (see chapter 1.1) show several links between tourism and the cultural fields:
- “The cultural policy is closely interlinked with several other national policy areas including educational, economic, social, environmental, employment, integration, regional, tourism, and foreign policy. The many-faceted cultural life has a significant impact on the well-being of the Estonian people, the quality of the local living environment, and the international competitiveness of the country.”
- “The state is going to direct external resources into the development of the cultural field in order to strengthen the competitiveness of the creative industry, develop information technology services, support integration, and to invest into a cultural infrastructure which supports tourism and regional development.”
- “The objective of museums is to develop according to the contemporary expectations and needs of an institution of memory which, besides the accumulation, maintenance and researching of local cultural heritage would contribute to education, while at the same time being attractive for visitors from home and abroad, thereby increasing Estonia’s popularity as a destination for cultural tourism.”
- “Estonian music plays an important role in the development of the country’s international image and cultural tourism.”
- “Folk culture events and phenomena of intellectual cultural heritage develop cultural tourism in different areas of Estonia, therefore encouraging the local businesses of the area.”
Developing tourism policy is the responsibility of the Ministry of Economy and Communication, and Enterprise Estonia is the leading institution in the tourism sector responsible for the implementation of tourism policy. The main task of Enterprise Estonia’s Tourism Development Centre is the branding of Estonia as an attractive tourism destination, and it also supports international large-scale culture and sport events.