Tourism is a competence of the Regions in Belgium. In the Flemish Region, VISITFLANDERS is the responsible government agency. They devise specific (support) programmes with the aim of promoting Flanders as a tourist attraction in Belgium and abroad. These include events, promotional campaigns, project funding, and market research in which arts, heritage, design, and fashion are the central themes. Examples are the projects on “Flemish Masters” (centred around the life and work of historical painters) and WWI. EventFlanders is a collaboration between VISITFLANDERS and other departments of the Flemish government with the goal of attracting large-scale (cultural) events to Flanders (such as the World Choir Games). Visit.brussels is the tourist agency of the Brussels-Capital Region. “Culture & City Life” is one of the main themes around which the agency is organised.