The Cinematography Act No 8096, approved on 21/03/1996, was a challenge to the existing system of the state-owned film industry, and encouraged prospects for the development of this industry in Albania. The Law provides that one per cent of the income resulting from the selling of tickets must be invested to support Albanian films produced by the National Centre of Cinematography (NCC). Film producers are also expected to direct twenty per cent of the income which they gain from selling films to cinemas or TV companies to the NCC. This commitment is not always realised by the film producers due to certain reasons. Mainly it is related to the lack of well organised and operational film distribution network which create a lot of obstacles for the producers to generate the necessary incomes and then transfer 20 % of them to the NCC.
The Cinema Law was passed in 1997. The Law was a challenge to the existing system of a state-owned film industry and it opened up new prospects for the industry. The Law stipulates that 1% of the income derived from ticket sales is to be reinvested in new Albanian films produced by the National Centre of Cinema (NCC). Film producers are also expected to direct 20% of the revenue they earn from the sale of their films to cinema houses or television companies to the NCC.
A new Law on Film Distribution is expected.
The most important development in the Albanian media has been to secure freedom of expression which is currently guaranteed by the Albanian Constitution.
A structural reform of the national broadcasting system has started and new national television channels, such as Klan, TVA, have been created. In addition to the daily news, they have created a cultural news report. The most important magazine in the cultural field is KULT. Some professional journals on culture are: Albanian Universe of Book, Aleph, Mehr Licht.
The National Council of Televisions controls the TV sector and provides television licences. There are currently no quotas for national or minority programming.