Societal impacts of arts
Old and new traditions, amateur and professional creative practices and arts education contribute to the social cohesion of the country. A well maintained oral history of cultural heritage has kept many figures, stories, symbols and traditions active in various art forms. A major part of Albanian tourism campaigns are focussed on cultural heritage, and the development of heritage sites including workshops, marketplaces, guesthouses and more offering increasing economic benefits and has played a role in preserving traditional knowledge and skills while also helping lift people out of poverty85.
A strong sense of national identity exists and many symbols are regularly depicted in art, such as the eagle and the national flag, however many have explored innovative and creative international approaches to their artistic creation with a wider world view.
National reading campaigns and book fairs contribute to the literacy of the population, the development of local authors and access to diverse information.