COMPENDIUM CULTURAL POLICIES AND TRENDS IN EUROPE
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10% of all companies and 5% of all employees in Switzerland operate within the cultural industries.

 

The Federal Office of Culture and the Swiss Federal Institute of Intellectual Property is fully committed to further developing intellectual property law in a forward-looking fashion.

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Switzerland/ 4.2 Specific policy issues and recent debates  

4.2.3 Cultural/creative industries: policies and programmes

The basic information below reveals the significance of the Swiss creative industries in 2011 compared to the country's overall economy. The Table also provides data on the Canton of Zurich, the country's most prominent creative industry cluster. The City of Zurich represents perhaps Switzerland's only urban context by international standards.

Table 1:     Key figures of the Creative Industries in Switzerland 2011

 

Switzerland

Canton Zurich

City of Zurich

Number of businesses

67 167

15 586

7 945

% of overall economy

10.5%

14.5%

20.3%

Employed people (full- and part-time)

263 127

71 155

43 998

% of overall economy

5.4%

7.4%

9.9%

Employed people (full-time equivalents)

199 088

55 542

34 592

% of overall economy

5.1%

7.2%

9.8%

Total turnover* in CHF million

68 391

19 186

11 821

% of overall economy

1.9%

2.8%

3.7%

Added value** in CHF million

19 620

6 081

3 716

% of overall economy

3.5%

5.0%

6.7%

Source:     STATENT 2011, Produktionskonto 2011, BFS; MWST 2011, ESTV; calculations by Statistical Office Canton Zurich.

What emerges from this data is the picture of a complex, heterogeneous sector that has established itself in recent years. Switzerland's creative industries total just under 70 000 companies, with over 250 000 employees. This corresponds to 10% of all companies and 5% of all employees. The gross value added (GVA) of this sector amounts to approximately CHF 20 000 million and an aggregate turnover of about CHF 70 000 million per annum. The GVA of the creative industries amounts to 3.5% of the overall economy. This figure is almost twofold in the City of Zurich. This underscores the function of the creative industries for the City of Zurich.

Figures for the submarkets of the creative industries reveal a stable situation over the past few years. The music industry, design, architecture, advertising, the software and games industry, and the press each account for 10% employment or more. The other submarkets account for approximately 5% or less.

Table 2:          Employees in the creative industries in 2011

 

Switzerland

Canton of Zurich

City of Zurich

Total Creative Industries

263 127

71 155

43 998

Music industry

32 177

7 481

4 518

Book market

11 000

2 649

1 651

Art market

12 902

2 776

1 583

Film industry

10 124

3 457

2 489

Radio indstry

8 450

3 417

3 135

Performing arts market

15 536

3 652

2 437

Design industry

21 913

6 618

3 955

Architecture market

50 425

11 926

7 207

Advertising industry

19 883

6 151

4 135

Software / Games Industry

39 192

13 021

6 996

Crafts

5 088

386

214

Press industry

26 748

7 396

5 140

Audivisual equipment market

9 690

2 224

538

Source:     STATENT 2011, Produktionskonto 2011, BFS; MWST 2011, ESTV; calculations by Statistical Office Canton Zurich.

Comparing workplace turnover reveals that the music industry falls slightly behind, as against the substantially higher software and games industry. Presumably, the challenges of digitisation play a considerable role in this respect.

Table 3:     Turnover of the creative industries, in million CHF, 2011

 

Switzerland

Canton of Zurich

City of Zurich

Total Creative Industries

68 391

19 186

11 821

Music industry

4 322

849

512

Book market

2 795

680

436

Art market

1 392

403

321

Film industry

2 250

786

558

Radio indstry

3 942

1 615

1 495

Performing arts market

1 741

256

184

Design industry

4 637

1 404

823

Architecture market

11 297

2 709

1 660

Advertising industry

5 414

1 788

1 208

Software / Games Industry

16 114

5 293

2 795

Crafts

1 481

97

57

Press industry

7 801

2 127

1 475

Audivisual equipment market

5 204

1 179

298

Source:     STATENT 2011, Produktionskonto 2011, BFS; MWST 2011, ESTV; calculations by Statistical Office Canton Zurich.

The Dispatch on Culture issued by the federal government assigns to the cultural and creative industries a pioneering role on the country's path toward becoming a knowledge-based economy and society. One of the federal government's five core objectives is to establish favourable conditions for the further growth of the cultural and creative industries. In this respect, the Federal Office of Culture, together with the leading Swiss Federal Institute of Intellectual Property, is fully committed to further developing intellectual property law in a forward-looking fashion.


Chapter published: 12-11-2014

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