COMPENDIUM CULTURAL POLICIES AND TRENDS IN EUROPE
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San Marino/ 8.2 Cultural consumption and participation  

8.2.1 Trends and figures

The San Marino Office for Economic Planning and the Centre for Data Processing and Statistics have published two important monitoring studies on household consumption patterns and life style from 1999 to 2002. It found that the education level of the head of the household was high: 15.32% holding a university degree or diploma and 40.51% has a high school diploma. The main consumption patterns of households (1999 figures) are:

  • 59.2% spent their time reading (35.1% bought and 37.3% read one to five books / year);
  • 88.9% of households read newspapers and 90.2% read periodicals;
  • 91% regularly watched TV – this figure dropped in 2002 to 79.4%; and
  • 75% went to the disco or cinema more than once a month.

The share of households with technological equipment rose between 1999 and 2002.

  • PC owners increased from 51.2% in 1999 to 76% in 2002;
  • Houses with Internet connections rose from 31.1% in 1999 to 58.2% in 2002; and
  • Satellite TV connections also increased from 36.2% in 1999 to 58% in 2002.

A survey made by the Data Processing Centre and Statistics in 2004 shows that expenditures outside the Republic for education and leisure / entertainment are equal to 61.48% and 58.19% respectively. The increase in technological equipment in San Marino households reflects the introduction of new products on the market. Although the number of PCs, Internet subscriptions and satellite dishes remained unchanged in 2004, in comparison with 2003 data, the number of households with a DVD reader (+8.3%), a digital photo camera (+3.1%) and a plasma flat TV (+2.2%) recorded a slight increase. The survey also reveals that most families purchase from 1 to 5 books per year. Books are mainly bought and read by women aged between 30 and 50, while newspapers are mainly read by men aged between 40 and 50. Periodicals are read mainly by women between 30 and 50. The number of families reading periodicals (73.7%) is higher than the number of families reading newspapers (71%). In the households, the same number of males and females up to 25 years of age watch television (93.8%), out of which 54% from 1 to 6 hours. If we consider people from 20 to 24, females prevail, while from 40 to 70, a higher number of males watch television. The same trend was observed for radio listeners (76.9% of households). Internet use (64.4% of households) remains stable compared to 2003: the survey revealed that males from 30 to 34 and from 40 to 49 prevail, while the percentage of younger people remains low (despite a slight increase).

In 1995, young people aged 15-24 were interviewed in a survey undertaken by the Sant'Andrea Social Centre in Serravalle. The main results are:

  • 30% of young people participate in cultural activities related to information technology, foreign languages, theatre, cinema, literature, music, cuisine;
  • 31.5% regularly went to discos or attended music groups; 3.5% spent part of their leisure time in political and trade union activities; 9% were involved in volunteer and social assistance activities; 16% belonged to parish and religious groups; 6% participated in environmental and ecological activities;
  • 60% watched TV two-three hours per day, 20% almost one hour and the remaining 20% 4 or more hours (mainly girls); and
  • 50% had a PC at home, but only 20% had a good or fairly good knowledge of the Internet.

An Observatory on Population Trends was established in 2004 by the Ministry of Health, Social Security and Equal Opportunities, with support from the Cassa di Risparmio Foundation. In September 2005, the results of a survey on San Marino adult population literacy were published. About 400 people from 16 to 75 were interviewed by DOXA to assess literacy levels on the basis of their behaviour. The aim was to establish any regression to illiteracy, examining loss of competences and skills due to lack of use. The interviews revealed high literacy levels, similar to those recorded in the most industrialised countries. Another focal point was the use of electronic means for the elaboration and transmission of information: computer has become a common tool in most San Marino families. Extremely interesting are the data on the elderly (66-75 years of age), who, despite their reduced opportunities to receive formal education, are very active.

The Tables below provide an overview of the rate of participation in cultural activities and institutions heavily subsidised by the State. These figures should, however, be read with caution. We are not able, for example, to distinguish between residents and non-residents.  There are no attendance figures for participation in temporary exhibitions of contemporary art because access is free of charge.

Table 3:     Theatre Attendance 1999-2007

Year

No. of performances per year

Subscriptions

Total

Tickets Sold

R

F

1999/2000

12

221

254

475

1 848

2000/2001

11

308

423

731

2 644

2001/2002

11

264

336

600

2 099

2002/2003

15

222

159

381

3 403

2003/2004

13

131

104

235

2 573

2004/2005

8

157

132

289

1 675

2005/2006

11

136

118

254

2 506

2006/2007

12

78

133

211

1 587

2007/2008

12

60

113

173

1 355

Note:         R = San Marino Resident;  F = Foreigner

Table 4:     Concert Attendance 1999-2007*

Year

No. of performances per year

Subscriptions

Total

Tickets Sold

R

F

1999/2000

4

-

-

-

284

2000/2001

8

48

13

61

652

2001/2002

8

19

8

27

505

2002/2003

5

26

15

41

709

2003/2004

7

12

4

16

283

2004/2005

5 in season
4 out of season

-
-

-
-

-
-

426
free entrance

2005/2006

-
6 out of season

-
-

-
-

-
-

-
free entrance

2006/2007

5 in season
4 out of season

-
-

-
-

-
-

1 207
free entrance

2007/2008

5 in season
3 out of season

-
-

-
-

-
-

1 384
free entrance

*                 Data refer only to the concerts performed by the San Marino Musical Institute, distinguished according to whether they were performed during the concert season or not, without any distinction between tickets sold to residents or foreigners.

Table 5:     Cinema Attendance 1999-2007

Year

Cinema tickets sold

1999

76 863

2000

64 921

2001

67 877

2002

65 960

2003

52 436

2004

60 676

2005

41 625

2006

33 116

2007

33 891

Table 6:     Number of visitors to State Museums* 1999-2007

Year

Tickets issued

Paying visitors

1999

256 161

-

2000

257 939

335 937

2001

250 308

351 476

2002

229 336

322 855

2003

180 076

237 488

2004

172 320

233 621

2005

161 572

221 369

2006

177 971

245 463

2007

181 447

251 281

*          These figures do not include San Marino visitors, who have free access to State Museums. 2002 figures also include free entrances granted on request to bodies or similar entities upon authorisation by the Ministries or the Museums Directorate. The number of tickets issued is always smaller than that of effective paying visitors, since it includes single tickets and tickets granting entrance to two museums.

Table 7:     Number of visitors at the Museum of the Emigrant* 1999-2007

Year

Visitors

1999

1 040

2000

2 253

2001

2 220

2002

892

2003

327

2004

497

2005

535

2006

780

2007

621

*          No ticket is necessary to visit the Museum. Visitors are only asked to sign a guest book, which has been used to calculate the total number. As not all visitors have signed the book and in some cases a single signature refers to a family, a group of students or other groups this data can only be an indication of the number of visitors. No distinction can be made between residents and non residents.

Table 8:     Household expenditure for private cultural participation and consumption, 2003-2008

Year

Household expenditure for culture in EUR
(annual average expenditure for entertainment and performances: theatre, cinema and other events, pay-TV subscriptions…)

% share of total household expenditure

2003

581.44

1.9%

2004

605.40

1.9% (+ 4.2% compared to 2003)

2005

616.07

1.9% (+ 1.8% compared to 2004)

2006

600.68

1.8% (- 2.5% compared to 2005)

2007

570.82

1.7% (- 5% compared to 2006)

2008

573.70

1.8% (+ 0.5% compared to 2007)

Source:     San Marino Office for Economic Planning and the Centre for Data Processing and Statistics, "Monitoring study on household consumption patterns and life style 2008".


Chapter published: 07-10-2015

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