COMPENDIUM CULTURAL POLICIES AND TRENDS IN EUROPE
Print this Page
EN DE FR  ||  About Us | Contact | Legal Notice Council of Europe LOGO  ERICarts LOGO
Print this Page
EN DE FR  Council of Europe LOGO  ERICarts LOGO
 

Trends from the Cultural Participation Survey 2011 and trends from other surveys on use and expenditure are included in 8.2.

Show all Profile-News...

Malta/ 8.2 Cultural consumption and participation  

8.2.1 Trends and figures

Trends from the Cultural Participation Survey 2011

Table 13:  Attendance at cultural events

 

2011 Cultural Survey

Comparison with 2000 Cultural Survey

No.

%

%

Attendance at a local dance performance in the past 12 months

1-3 times

36 158

10.3

8.27

4-5 times

[4 101]

[1.2]

6 times or more

[3 958]

[1.1]

Never

305 285

87.3

91.73

Do not know

[182]

[.1]

 

Attendance at a local live theatre performance in the past 12 months

1-3 times

78 052

22.3

18.50

4-5 times

14 372

4.1

6 times or more

13 957

4.0

Never

242 943

69.5

81.50

Do not know

[360]

[.1]

 

Attendance at a local concert/live music performance in the past 12 months

1-3 times

78 632

22.5

19.16

4-5 times

16 445

4.7

6 times or more

13 682

3.9

Never

240 354

68.7

80.84

Do not know

[572]

[.2]

 

Attendance at a local museum/historical site in the past 12 months

1-3 times

74 570

21.3

29.84

4-5 times

15 738

4.5

6 times or more

16 033

4.6

Never

242 161

69.3

70.16

Do not know

[1 182]

[.3]

 

Attendance at a local cinema or other projected artistic performances in the past 12 months

1-3 times

56 456

16.1

49.63

4-5 times

26 818

7.7

6 times or more

48 830

14.0

Never

216 783

62.0

50.37

Do not know

[798]

[.2]

 

Attendance at a local art/photographic exhibition, art galleries, craft displays etc

1-3 times

60 574

17.3

21.90

4-5 times

13 801

3.9

6 times or more

11 571

3.3

Never

263 081

75.2

78.10

Do not know

[657]

[.2]

 

Source:    Cultural Participation Survey 2011.
*              figures in [ ] are under-represented.

Table 14:  Attendance and active participation at local events 2011

 

Total*

No.

%

Attendance or participation in a local village feast, in the past 12 months

Attended only

200 840

57.4

Participated

25 583

7.3

Neither attended nor participated

123 260

35.2

Attendance or participation in a local passion play, in the past 12 months

Attended only

91 041

26.0

Participated

[6 465]

[1.8]

Neither attended nor participated

252 179

72.1

Attendance or participation in a local Good Friday procession, in the past 12 months

Attended only

145 401

41.6

Participated

12 669

3.6

Neither attended nor participated

191 614

54.8

Attendance or participation in local Carnival, in the past 12 months

Attended only

103 353

29.6

Participated

[6 971]

[2.0]

Neither attended nor participated

239 359

68.5

Attendance or participation in Imnarja, in the past 12 months

Attended only

40 082

11.5

Participated

[1 368]

[.4]

Neither attended nor participated

308 234

88.1

Attendance or participation in Regatta, in the past 12 months

Attended only

26 413

7.6

Participated

[1 014]

[.3]

Neither attended nor participated

322 257

92.2

Attendance or participation in local Council festivals, in the past 12 months

Attended only

86 377

24.7

Participated

[3 858]

[1.1]

Neither attended nor participated

259 448

74.2

Source:    Cultural Participation Survey 2011.
*              figures in [ ] are under-represented.

Trends from other Surveys:

The following data is extracted from various reports published by the National Statistics office:

Cinema attendance

  • in 2013, cinemas registered a total of 702 239 admissions. The largest share of admissions, 87.5%, was registered for films of US origin. Films originating from Malta registered 3.6% of total admissions. On average, Maltese films enjoyed the highest number of admissions per film;
  • 58.8% never attended a cinema screening in 2007 (2007 Lifestyle survey);
  • 26.5% attended 1 – 3 times; and
  • 67% of 16 – 29 year-olds attended once. EU average 77% (Eurostat 2006).

Live performance / Theatre

  • 66.7% of the Maltese population never attended a live performance in 2007 (2007 Lifestyle survey);
  • 22.7% attended 1-3 times. Audiences from the Western region composed the largest group; and
  • 29% of 16-29 year olds attended at least once. EU average was 54%. (Eurostat 2006).

Theatres 2011-2012

A survey carried out among 72 theatres across Malta and Gozo revealed that 429 productions were organised in 2011, with a total audience of 293 772, with an average 348 attendees per performance. At 36%, concerts were most preferred among audiences. Comedies and school performances came next, at 34% and 12% respectively. The average theatre-seat utilisation rate went down from 62% in 2011 to 58% in 2012. These theatres employed 152 persons on a full-time basis in 2012. Another 105 persons were hired on a part-time or sub-contracting basis.  In 2012, 665 were registered as voluntary workers with these theatres. Excluding dance and concerts, performances in 2012 reached 600, of which 337 were in Maltese.  Maltese-language performances were attended by 127 718.

Cultural sites

  • 67.6% never visited a cultural site in 2007 (2007 Lifestyle survey);
  • 22.4% visited 1-3 times. Attendances were mainly in the Western region; and
  • 14% of 16 – 29 year olds attended once. EU average 49% (Eurostat 2006).

Museums and Historical sites 2011

In 2011, the number of active museums and historical sites in Malta and Gozo stood at 68, the same as the previous year. More than half the sites were owned by private or church organisations; the rest were owned by the state. Less than 40% were managed by the state, while nearly a third was managed by voluntary or non-profit organisations. The remaining 30% was run either by the Church or by a private enterprise. Total admissions were 1.9 million, over half of whom were adults and a quarter were group entries. Paid admissions accounted for the majority of admissions. Art museums had the highest proportion of admissions, at 35%. Monuments and sites, and archaeology and history museums continued to be the most popular, with 28 and 25% of total admissions respectively.

Band clubs activity

The town or village annual festa, staged in honour of a patron Saint, remains a very prominent feature in the cultural calendar of the Maltese people. In 2008, Band club members stood at 6.4% of the total population aged 5-84 years. 2 543 were resident band members, 1 380 were trainee band players, 1 409 acted as committee members and 24 855 were registered members.

The survey was carried out again in 2010 among 90 active band clubs in Malta and Gozo. Total band club participation amounted to 30 134, a rise of 1.6% compared to the previous year. Male affiliates amounted to 78% of the total, despite a rise of 4% in female participation when compared to the previous year. Resident and trainee band players in 2010 amounted to 4 123 - an increase of 3% when compared to 2009. Of these, 1 546 were trainee band players - 287 paying and 1 259 non-paying trainees. The share of total band club participation of the total population aged 5-84 was estimated at nearly 8%.

A total of 1 257 performances were recorded in 2010, of which 62% was carried out in the band clubs' own locality. There was an increase of 49 performances when compared to 2009 levels.

Musical preference

The lifestyle survey (2007) shows that the majority of Maltese residents listen to more than one type of music. However, among those who listen to just one type, country music is the genre mostly listened to, followed by classical and pop music. In fact, while 38.9% stated that they listen to more than one type of music, 19.2% prefer country music, 10.9% prefer classical music and 10.8% listen to pop music. On the other hand, 7.1% do not like listening to music. 

There is a major difference between age groups as to what genre of music they listen to mostly. For example, techno, trance and house music are the most popular types of music among those aged 18 to 24, while rock music is most popular among persons aged between 25 and 34 and between 55 and 64.

Hobbies (2007 lifestyle survey)

In the lifestyle survey (2007) reading is the most popular hobby among the adult population, with 48.1% of females and 27.3% of males participating. Total book loans by public libraries in Malta and Gozo (2008) stood at 767 548 (-9.5% from 2012). Illiteracy in 2005 stood at 7.20% of the population.

Singing, dancing and acting is a hobby enjoyed by 7.8% of the population and 5.4% of the population plays a musical instrument as a hobby.

Radio listenership and TV viewership (2009)

Radio listenership is at 54.2% of the population whereas television is viewed by 75.1% of the population.

Creative content participation online

Figures from a survey carried out in 2009 among a representative sample of persons aged 16-74 revealed that 67% and 64% of households had access to a computer and the internet respectively. More than half of the individuals aged 16-74 in Malta and Gozo made use of computers and the internet.

Table 15:  Individuals using the internet who selected the following as their online activity, in %, 2009

Selected activity

% of individuals

Listening to web radios and web TV

39%

Uploading self-created content to any website

16%

Downloading software

38%

Playing or downloading games, images, films or music

49%

Reading or downloading online newspapers/news magazines

56%

Source:    Survey on Creative content participation online 2009.

Table 16:  Individuals using the internet who purchased creative content from the internet, in %, 2009

Purchased creative content

% of individuals

Films, music

28%

Books, Magazines, Newspapers, E-learning material

35%

Video games software and upgrades

17%

Electronic equipment (incl. cameras)

28%

Tickets for events

18%

Source:    Survey on Creative content participation online 2009.

Public's perception of phone, internet and broadcasting services

A survey by the Malta Communications Authority released in 2014 provided an insight into the public's perception of phone, internet and broadcasting services, including quality and tariff levels. Of most significance was the exceptional growth in Internet access via mobile technology. The number of mobile subscribers owning a smart phone allowing them access to the Internet more than doubled to 37%, from 16% registered in 2011. The survey showed that 80% of households have internet access, a considerable development when compared to the 68% of households having internet access in 2011. According to the survey results, 46% of Maltese households have at least two TV sets, with 57% of Maltese Households today having at least one HD TV set at home, a stark increase compared to 28% in 2011. 26% of households viewed TV via the Internet, a marked increase from 19% in 2011. 51% of these households always/often consider Internet TV as a good substitute to traditional TV.

Culture related Consumption

Specific surveys regarding private culture expenditure do not exist. However, data drawn from the 2008 Household Budgetary survey suggests that Maltese households' expenditure on goods and services produced by the Culture and Creative Industries in Malta represents on average around 3.4% of total expenditure. The table below gives an indication of the average distribution of such expenditure amongst the different cultural and creative sectors. However this is only an average percentage indication, as information on the distribution of expenditure by household consumption is not available. Median expenditure would be higher or lower than this figure, particularly for the individual expenditure components making up these goods and services. For instance, though based on the given percentages, a household spending EUR 20 000 yearly would roughly be spending EUR 40 yearly on Music related goods and services, while many such households may not really be spending anything related to Music. Therefore it is likely that those households that do spend on goods and services in this category actually spend much more than EUR 40 per annum. Therefore, the information below should be considered carefully and in aggregate terms.

Table 17:  Average cultural expenditure in Malta 2008, in %

 

%

Euro

total household exp:

100%

2 776 801 900

average cultural exp:

3.43%

95 335 940

Source:    2008 Household Budgetary survey.

Table 18:  Household expenditure in Cultural Domains

Items (Field/Domain)

% distribution of cultural expenditure

% of total household expenditure

Household expenditure for culture in EUR

Crafts (Traditional Foods)

18.6

0.63

17 732 485

Crafts (Glass and Ceramics)

6.9

0.23

6 578 180

Crafts (Jewellery)

14.3

0.49

13 633 039

Cultural Sites (Museums and Gallaries)

0.3

0.01

286 008

Visual Arts (Painting and Sculpture)

9.9

0.34

9 438 258

Music (incl Opera, private tuition and musical instruments)

5.9

0.20

5 624 820

Performing Arts (incl. Theatre and Dance Schools)

5.4

0.18

5 148 141

Printing and Publishing (incl. Books, Newspaper and Magazines)

28.3

0.96

26 980 071

Audiovisual (Radio, Motion pictures and Video)

4.7

0.16

4 480 789

Design (Interior Design)

2.2

0.07

2 097 391

Software Services

2.9

0.10

2 764 742

Creative Services

0.6

0.02

572 016

TOTAL

100%

3.40%

95 335 940

Source:    2008 Household Budgetary Survey.

The above figures indicate that the most popular component of Maltese household expenditure on goods and services produced by the CCIs are books, newspapers and magazines, accounting for more than 28%. Adding to this the share spent on audiovisual services, the share of expenditure on media services amounts to around 33%. This does not include expenditure on goods such as TV sets, Hi-Fi equipment and similar equipment. On the other hand, there is a low average expenditure share on museums and galleries, at 0.3%. More than 21% is spent on the arts, namely 10% on visual arts, 6% on music and 5% on performing arts. Around 6% spent on creative business services, including expenditure on software services, interior design and creative services.


Chapter published: 12-08-2015

Your Comments on this Chapter?