5.3.7 Mass media
The Law on Advertising (2000), the Law on Information to the Public (1996, amended in 2010), and the Convention on "Television without Borders" (ratified in 2001) set out the guidelines on the use of advertising in television and radio programmes, cinemas and video-studios. According to the data of the Ministry of Culture, in 2012 there were 408 local, regional, and national agents of public information in Lithuania (journals, newspapers, websites).
The state and independent radio and TV stations are regulated by the Law on Information to the Public (1996, amended in 2010). According to this law, radio and televisions broadcasting companies (except the National Radio and National Television) are subject to the licensing requirements of the Radio and Television Commission of Lithuania (RTCL), which isaccountable to the Seimas.Licenses are granted by the Commission through a competition. Priority is given to broadcasters which pledge to provide original cultural, informative and educational programmes. Broadcasters are placed under restriction concerning programmes deemed erotic and / or violent. However, the situation in licensing of broadcasters is not satisfactory.
In 2008 the Government passed the Resolution on endorsement of the Programme of Development of Digital TV in Lithuania, and on 29 October 2012 digital TV was launched. Digital TV broadcasting covers more than 95% of population of the country.