Since January 2012 a VAT rate of 9% (previously 0%) has been applied to newspapers and journals.
5.1.5 Tax laws
There are no legislation or special administrative arrangements that would offer incentives for business sponsorship. On the other hand, income taxation legislation (Income Tax Act, paragraph 57, amended in 2007) offers tax deductions for donations.
More specifically corporate actors (not a private individual) can deduct:
and other deduction limits are
The Income Tax Act (paragraph 22) also defines the criteria for non-profit organisations ("organisations accruing collective benefits"), which can have total income tax relief for their small-scale non-commercial business activities. There have been debates under which condition this tax relief may be in conflict with the EU Treaty, Article 87, which prohibits competition distorting subsidies or financial transfers of any other forms of resources to market organisations.
Regarding tax rates, the Finnish VAT Act has been enacted to suit the valid EC / EU VAT directives. Since July 2010 the basic VAT-rate in Finland has been 23%. The lower VAT-rate of 9% is applied for books and income fees of cultural, art and entertainment services and performances (entrance fees to museums, box office receipts from cinemas, theatres, orchestras and circus, music and dance performances). The VAT on sales of (non-exported) works of art, by artists or by individual owners of artist's rights (initially zero rate until the end of year 2002), is also 9%. The VAT-rate on the price of newspapers and journals was zero until the end of 2011, but since 1 January 2012 the VAT-rate of 9% has been applied also to this sector. On government decision of March 2012 the VAT-rate will be raised from 1.1.2013 onwards to 24% and 10% respectively.