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Cultural Participation: New Challenges and opportunities

Pier Luigi Sacco, Professor at the IULM University in Milano, surprised participants with his keynote lecture at the recent Council of Europe Conference of Ministers responsible for Culture, held in Moscow with the overall theme: “Governance of Culture – Promoting Access to Culture” (see the final statement of the Conference here - it coincides nicely with Compendium plans to set European standards for user / non-user surveys).

We provide a link to Sacco's presentation, which is based on an earlier analysis of the road leading from "Culture 1.0" towards "Culture 3.0" and the most likely consequences for future cultural policy making in Europe. To a large degree, this on-going process is shaped by the success of new technologies (in particular, the digital revolution) as well as by social change in most of the European societies.

His main conclusions can also be understood as a call for further conceptual and empirical research:

  • Culture is not simply a large and important sector of the economy, it is a ‘social software’ that is badly needed to manage the complexity of contemporary societies and economies in all of its manifold implications.
  • The total indirect macroeconomic impact of cultural participation is likely to be much bigger than the (already remarkable) direct one.
  • Once we become able to measure the indirect effects of culture on the various dimensions (to ‘capitalize’ culture), it will be possible to bring cultural policy at the top ranks of the policy agenda.
  • These effects are further strengthened by the growth of the cultural and creative industries, but only insofar as such growth is as inclusive and participative as possible.